Research Methods for Business: A Skill Building Approach

Empower your research skills with the internationally acclaimed "Research Methods for Business: A Skill Building Approach" by Roger Bougie and Uma Sekaran. This essential guide is a must-have for CSS aspirants and business students alike, covering vital areas including management, marketing, finance, and accounting.With practical exercises, systematic research guidance, and in-depth discussions on modern data collection and analysis techniques, this book helps transform theoretical knowledge into real-world expertise.

Research Methods for Business - A Skill Building Approach – Roger Bougie & Uma Sekaran

 Features

• Authors: Roger Bougie & Uma Sekaran

• Comprehensive Content: Covers management, marketing, finance, accounting, and more

• Newly Added: Chapter on statistics for data interpretation

• Skill Development: Practical exercises to build real-world research competence

• Technology Focus: Includes tools and methods for computer-assisted data collection and analysis

• Language: English

• Format: Paperback

• Ideal For: CSS aspirants, business students, and research enthusiasts

 Why You Should Buy

• All-in-One Resource: Combines theory, practice, and modern research methodology in one book

• Academic Excellence: A trusted guide by leading scholars in business research

• Updated Content: Latest insights and techniques including statistical tools

• Real-World Relevance: Prepares readers to conduct professional-grade business research

• Widely Recommended: Preferred by students, professors, and CSS exam candidates

 FAQs

Q: Is this book suitable for beginners in business research?
A: Absolutely! It’s designed to build foundational skills and guide learners through complex topics.

Q: Does it include exercises or practice activities?
A: Yes, the book is filled with skill-building exercises to enhance practical understanding.

Q: Is this book updated with recent research methods?
A: Yes, it features a new chapter on statistics and modern data analysis techniques.

Q: Can this help with CSS Business Administration prep?
A: Definitely. It provides deep research knowledge applicable to Business Administration sections of the CSS exam.